Lens
Customer-intelligence SaaS — platform + admin
In short: Lens (SaaS / Customer Intelligence) is a case study from Daniyal Alam’s portfolio: Customer-intelligence SaaS — platform + admin. Core stack: Next.js, React 19, TypeScript.
A two-surface SaaS product: a customer-facing platform (lens-frontend) and a full admin control plane (lenz-admin-pannel) that unify customer data, analytics, billing, and support.
- Industry
- SaaS / Customer Intelligence
- Scope
- Flagship, multi-system platforms
- Core stack
- Next.js · React 19 · TypeScript · Tailwind
The problem
Businesses can't unify fragmented customer data or see engagement patterns, and waste time tracking interactions manually across channels.
The solution
Aggregates customer data into one platform with real-time tracking, funnel/matrix analytics, an integrations marketplace, and an admin panel for billing, plans, events and support.
Technical challenges
The engineering problems this build had to get right.
- Multi-channel data synchronisation
- Real-time analytics at scale
- Data consistency across third-party integrations
Architecture
Implementation — what shipped
Engineering notes
Lesson for similar SaaS builds: design for multi-channel data synchronisation and real-time analytics at scale up front — these are the parts that are expensive to retrofit once the feature list grows.
Technologies
- Next.js
- React 19
- TypeScript
- Tailwind
- Radix UI
- TanStack Query
- Zustand
- Stripe
- Chart.js
- Framer Motion
Building something similar?
A 30-minute discovery call is enough to scope the approach and a realistic budget. Related at DanixSoft: Web Engineering, SaaS Development, Product Design.