The studio I founded & leadDanixSoft
AI-powered product engineering for startups and growing businesses.
DanixSoft is a Lahore-based product-engineering studio building SaaS platforms, custom software, AI features, web and mobile apps for startups and growing businesses worldwide.
Who does what
DanixSoft is a team, not a one-person brand. Here is the split between my role and the people who build with me.
My role — Founder & CEO
- Sets technical direction and reviews architecture on client engagements
- Scopes projects with founders and product owners in discovery calls
- Hires and grows the engineering team
- Owns the delivery process — sprints, demos, quality gates
The DanixSoft team
- 15+ engineers building web, mobile and AI products
- Designs, builds, tests and deploys client products end to end
- Runs two-week sprints with a working demo at the end of each
- Provides post-launch support and ongoing retainers
How DanixSoft builds
Ship working software early
Two-week sprints that end in a demo you can click, not a status report. Scope the smallest thing that proves value, then grow it.
Production is part of the feature
Tests, CI/CD, monitoring and security go in from the first sprint — not bolted on before launch.
AI where it earns its keep
LLMs, RAG and automation are used to remove real work — lead qualification, content generation, document handling — with evals and cost guardrails.
Senior judgement, founder-led
Architecture decisions are owned by engineers who write code. Clients talk to the people building their product, not an account manager.
Products from DanixSoft
DanixSoft is a Lahore-based software engineering studio building SaaS products, custom software, AI features, and web and mobile apps for startups and growing businesses worldwide. Visit DanixSoft ↗
- AI productFramewiseAI website builder: describe a business, get a finished siteVisit site My write-up
- SaaS productBulkReachMulti-tenant bulk and scheduled messaging for Slack and WhatsAppVisit site My write-up
- SaaS productOutreachProCold email outreach through your own Gmail or Outlook mailboxVisit site My write-up
- SaaS productDuesheetProposals, invoices and a client portal for freelancers who bill internationallyVisit site
- SaaS productPraiseboardCollect video and text testimonials with one link and embed them anywhereVisit site
Services, pricing and industries
Everything commercial — SaaS and custom software, AI, mobile, modernisation, dedicated teams and engagement models — is on the company site.